Experience

AUGUST 2025 – PRESENT

Independent Consultant – Brand, Communications & Marketing Strategy

• Advise on brand, content and campaign strategies across health, education and technology sectors

• Shape brand narratives and communications plans to elevate mission and market impact

NOVEMBER 2019 – MAY 2025

National Eczema Association, Novato, CA (remote) – VP, Marketing & Communications

• Served on executive team; scaled marketing from 2 to 8 staff with agency support for web, PR, SEO, digital advertising and video, building creative capacity and scalable infrastructure

• Directed a full organizational rebrand and two website redesigns to unify visual identity and support product growth

• Drove digital growth across SEO, SEM, paid social and email, increasing organic traffic 30% to 7M and CRM conversions by 510% YoY

• Directed national patient conference and integrated awareness campaigns with paid media, UGC challenges and influencer activations, generating 4M+ impressions annually

• Branded and launched award-winning EczemaWise app, reaching 18K+ users in 3 years

• Produced multimedia platforms including podcast (Eczema Out Loud) and video series (Eczema Unscripted, S’more Time with the Doc, From the Desk of…) that amplified patient and physician voices, growing engagement 5x YoY and securing multimillion-dollar sponsorships

• Secured top-tier earned media coverage and led advocacy campaigns advancing policy initiatives including the Safe Step and HELP Copays Acts

• Built partnerships with healthcare professionals, pharma and advocacy organizations to strengthen impact and patient outcomes

OCTOBER 2017 – OCTOBER 2019

Side by Side, San Anselmo, CA – Senior Director, Communications

• Established the agency’s first strategic communications function, including strategic plan, budget and KPIs

• Spearheaded comprehensive rebrand of 123-year-old behavioral and mental health nonprofit, including new name, messaging, visual identity and website

• Produced Dear Timberlie film on foster youth and mental health which went viral (200K+ shares and syndicated by Upworthy), boosting donations 42% in one quarter

APRIL 2015 - SEPTEMBER 2017

Bay Area Discovery Museum, Sausalito, CA – Director, Communications & Marketing

• Directed institutional rebrand and website overhaul; launched SEM and digital ads to drive record attendance and membership

• Elevated thought leadership visibility through TEDx and SXSW EDU

• Launched new content channels to highlight BADM’s early childhood research and impact

• Served on senior leadership team and scaled in-house marcom to include creative and editorial functions

• Executive editor for all publications including white papers and a quarterly magazine

JUNE 2013 - MARCH 2015

Common Sense Media, San Francisco, CA – Director, Communications

• Directed national PR across child mental health, digital well-being and media literacy

• Led national press tour and presented to executives at top outlets, securing major placements (TODAY, GMA, AP, NYT, TIME, NPR)

• Crafted and placed op-eds aligned with policy and research initiatives

• Partnered on state legislation advancing kids’ digital privacy (CA "Eraser Button" law)

• Launched co-branded editorial partnership with Parents Magazine on the annual “25 Best Media for Toddlers,” increasing awareness among millions of young families

AUGUST 2008 - JUNE 2013

Allison Worldwide, San Francisco, CA – Director, Social Impact

• Directed high-impact public education and behavior change campaigns for local government agencies including StopWaste.Org and the Bay Area Air District, driving measurable community engagement and environmental action

• Managed high-stakes crisis response for multiple clients, ensuring timely, transparent communication and safeguarding public trust

• Elevated the Goldman Environmental Prize as the “green Nobel,” with major features in NYT, WSJ, CNN and O Magazine