Awareness Campaigns
Design and lead multi-channel campaigns that transform insight into collective action. Each initiative begins with a clear narrative framework and strategic objective — whether mobilizing advocacy, accelerating product adoption or expanding national awareness — and is executed across digital, social, content and community channels to drive measurable engagement.
EczemaWise App Launch
Led branding, positioning and go-to-market strategy for EczemaWise, a digital health app that enables patients and caregivers to track symptoms, medications and triggers while strengthening communication with healthcare providers.
Directed app store marketing, creative asset development and production of a short explainer video featured here. The integrated launch strategy drove 20,000 registered users within three years.
Eczema Awareness Month
Directed national strategy for Eczema Awareness Month to expand visibility, unify community voice and increase engagement across advocacy and education initiatives. Developed annual campaign themes, messaging frameworks and integrated activation plans spanning paid media, social, email, partnerships and user-generated content.
The campaign generated record reach, amplified patient stories and strengthened brand authority during a critical moment on the healthcare calendar.
A Manifesto for Our Community
Conceived and led the messaging strategy for a manifesto-driven campaign designed to elevate patient voice and increase participation in advocacy and research. Developed the “We Believe” narrative platform to position individuals living with eczema as essential stakeholders in shaping science, policy and access to care.
Activated across digital and social channels to drive story sharing, advocacy engagement and research participation.
