Video Production

Develop original video series that translate brand strategy into emotionally resonant storytelling. From documentary-style portraits to unscripted conversation formats, each series is conceived as a narrative platform — designed to surface authentic voices, advance organizational goals and deepen trust and connection.

S’More Time with the Doc

Conceived and executive produced this original series to humanize the patient–provider dynamic in eczema care. Developed the story concept, cast participants, shaped interview frameworks and guided branding and post-production. The series pairs patients with healthcare providers around a campfire, using a relaxed setting to surface honest conversations rarely possible in a clinical environment. Produced for the National Eczema Association. Directed and edited by Andrew Hida.

Eczema Unscripted

Conceived and led creative development of this relationship-centered series exploring the emotional realities of living with eczema. Oversaw casting, prompt design, narrative structure and brand integration across the series. Featuring groups such as The Moms, The Young Adults, The Kids and The Partners, the format invites authentic, unscripted dialogue that ranges from humorous to deeply vulnerable. Produced for the National Eczema Association. Directed and edited by Andrew Hida.

From the Desk of…

Created and executive produced this expert-driven series to translate emerging eczema science into accessible, human insight. Developed the editorial angle, structured interviews, guided scripting and shaped visual branding. Filmed with leading clinicians and researchers, the series offers candid reflections on evolving treatments and the broader realities of living with eczema — from allergies and sleep to mental health. Produced for the National Eczema Association. Directed and edited by Andrew Hida.

Dear Timberlie

Conceived and produced this documentary-style letter exchange to illuminate the transformative relationships between Side by Side clients and their providers. Led story development, participant selection, narrative structure and brand framing. Clients wrote letters to the providers who shaped their lives; the providers responded in kind, revealing the depth of trust, courage and long-term impact behind the work. Produced for Side by Side. Directed and edited by Andrew Hida.

UnBroken

Conceived and executive produced this short documentary highlighting the resilience of three young people facing gang violence, emotional disabilities and the transition out of foster care. Led story development, casting, narrative shaping and brand integration. Through the support of Side by Side’s programs, each begins to rebuild stability, connection and self-worth. Produced for Side by Side. Directed and edited by Andrew Hida.

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Branding and Visual Identity

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Website Redesign